Following last quarter, the Q4 2012 sales numbers naturally look a little bad as they return to some sort of baseline. That’s deceiving, however, because the numbers are higher than any sales period previous to Q3.

Product Title Sales Last Q Sales This Q Prior Ongoing * New Ongoing *
Fiasco  4078  1736  8398  10134
Companion  1481  750  3471  4221
Grey Ranks  14  17  91  108
Roach  39  23  248  271
Roach Returns  19  3  75  78
Durance  770  470  770  1240
American Disasters  0  220  0  220

* “Ongoing” refers to the total sales since the beginning of Q1 2011, when this reporting began.

We sold a total of 3219 items this quarter, including 220 PDFs of our new Fiasco supplement American Disasters, released in mid-December. We’re particularly excited about this because it means that well-curated playsets and playtested rule hacks are worthwhile. It’s also our first PDF-only supplement, and we’re interested to see how that works out. Thanks to OneBookShelf’s new ventures into print-on-demand sales, it’s possible you’ll see AD (and other such supplements) revised and available for print in 2013.

As the year closes, we’ve sold a total of 12,584 books (print and digital) including 7794 copies of Fiasco. Of those, roughly 25% (2055 copies) of them were PDFs. Of the remaining 5739 print books, 87% of them were sold through to retailers through distribution or directly from BPG. Another 10% of the print books were sold to individual customers directly, either by us or IPR. The final 3% of the print books (about 188 copies) were sold at conventions.

For comparison, we sold a total of 2340 copies of Fiasco last year, with a higher percentage of PDFs (about 39%). Overall, we saw an increase of 133% in sales of the game, and slightly more for sales in general.As always, we’ve very grateful for your support. We’ll continue to do our best to earn it!

A more detailed breakdown of sales by distribution channel is listed below.

Product Title Source Direct Retail/Distro Convention PDF Total
Fiasco IPR  80  64  0  23  167
Companion IPR  38  40  0  10  88
Grey Ranks IPR  0  0  0  0  0
Roach IPR  3  14  0  0  17
Roach Returns IPR  0  2  0  0  2
Durance IPR  38  23  0  12  73
American Disaster IPR
Fiasco OBS  346  346
Companion OBS  218  218
Grey Ranks OBS  11  11
Roach OBS
Roach Returns OBS
Durance OBS  93  93
American Disasters OBS  220  220
Fiasco BPG  0  190  0  0  190
Companion BPG  0  30  0  0  30
Grey Ranks BPG  1  0  0  0  1
Roach BPG  0  0  0  0  0
Roach Returns BPG  1  0  0  0  1
Durance BPG  0  24  0  0  24
American Disasters BPG
Fiasco Lulu
Companion Lulu
Grey Ranks Lulu  5  5
Roach Lulu
Roach Returns Lulu
Durance Lulu
American Disasters Lulu
Fiasco Distro  1033  1033
Companion Distro  414  414
Grey Ranks Distro
Roach Distro  6  6
Roach Returns Distro  0  0
Durance Distro  280  280
American Disasters Distro  0
BPG Sales Numbers: Q4 2012
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