Over here at BPGHQ, we’re rolling on beds stuffed with hundred Euro bills. Take The Roach Returns, for example – which we’re in the process of reprinting. It’s a fun little trifle, 32 pages and 16 new cards that we released in a punk rock low-fi version at Gen Con last year for six bucks. We printed locally and paid Graham Walmsley fairly for his 16 pages. We sold through in a hurry. Prepping for the reprint, we did the math and found that we made sixteen American cents per copy.
So our to-do list looks like this:
1. Take credit for Graham’s work and stiff him next time
2. Don’t try to sell anything for six dollars
3. See if they will buy back the yacht
To be fair, we knew going in that it was more of a marketing expense than a go-getter, but still, 0.16! I laughed when I found out.