Following last quarter, the Q4 2012 sales numbers naturally look a little bad as they return to some sort of baseline. That’s deceiving, however, because the numbers are higher than any sales period previous to Q3.
|Product Title||Sales Last Q||Sales This Q||Prior Ongoing *||New Ongoing *|
* “Ongoing” refers to the total sales since the beginning of Q1 2011, when this reporting began.
We sold a total of 3219 items this quarter, including 220 PDFs of our new Fiasco supplement American Disasters, released in mid-December. We’re particularly excited about this because it means that well-curated playsets and playtested rule hacks are worthwhile. It’s also our first PDF-only supplement, and we’re interested to see how that works out. Thanks to OneBookShelf’s new ventures into print-on-demand sales, it’s possible you’ll see AD (and other such supplements) revised and available for print in 2013.
As the year closes, we’ve sold a total of 12,584 books (print and digital) including 7794 copies of Fiasco. Of those, roughly 25% (2055 copies) of them were PDFs. Of the remaining 5739 print books, 87% of them were sold through to retailers through distribution or directly from BPG. Another 10% of the print books were sold to individual customers directly, either by us or IPR. The final 3% of the print books (about 188 copies) were sold at conventions.
For comparison, we sold a total of 2340 copies of Fiasco last year, with a higher percentage of PDFs (about 39%). Overall, we saw an increase of 133% in sales of the game, and slightly more for sales in general.As always, we’ve very grateful for your support. We’ll continue to do our best to earn it!
A more detailed breakdown of sales by distribution channel is listed below.